Why might someone choose a lighter foundation for specific areas of their face?

Choosing a lighter foundation for specific areas of the face is often done to provide a more luminous effect. Lighter foundations can reflect light more effectively than darker shades, which can create a radiant and youthful glow on the skin. This technique is frequently used on areas of the face that one wishes to highlight, such as the cheekbones, brow bones, or the bridge of the nose. The result is a brighter, more luminous appearance that enhances the overall makeup look.

In contrast, using darker shades can create the opposite effect, often used for contouring purposes, where shadows are desired to shape and define the face. However, when the goal is to illuminate certain features and draw attention to them, a lighter foundation serves that purpose effectively.