What is the purpose of applying highlighter above the cheekbones?

Applying highlighter above the cheekbones serves a distinct purpose in makeup artistry: it is designed to highlight and emphasize the cheekbones. This technique adds brightness and dimension to the face, creating a glowing effect that draws attention to the bone structure. When highlighter is applied in this area, it catches the light, making the cheekbones appear more prominent and defined, which is often a sought-after look in makeup application.

The placement of highlighter enhances facial features by creating contrast with the surrounding areas, which can help achieve a more sculpted appearance. This technique is particularly effective in achieving a youthful and radiant complexion. The use of highlighter in this way is a fundamental principle in makeup application, particularly in contouring and strobing approaches, where the goal is to enhance natural beauty.