What factors should be considered when selecting a foundation shade?

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Prepare for the ITEC Makeup Certificate Test. Utilize flashcards and multiple-choice questions, each with helpful hints and explanations. Ace your exam!

When selecting a foundation shade, it is essential to consider skin tone, undertones, and formula type. Skin tone refers to the natural color of an individual's complexion, while undertones can be classified as warm, cool, or neutral, influencing how a foundation will appear on the skin. Choosing a foundation that aligns with these qualities ensures a more natural and seamless finish.

Additionally, the formula type of the foundation—such as liquid, cream, powder, or stick—can affect the shade's appearance and the overall coverage it provides. Different formulas may react differently to the skin and can alter the way the color looks once applied. This comprehensive approach ensures that the selected foundation not only matches the surface color but also complements the wearer's unique skin characteristics for optimal results.

Considering only the color of the makeup ignores these nuanced factors and may lead to a mismatch that appears unnatural. Similarly, focusing on brand reputation or preferences for packaging does not guarantee a proper shade match, which is critical for a successful makeup application.

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