What does the term "contouring" refer to in makeup?

Contouring refers specifically to the technique of using darker shades to create shadows and define facial features. This method typically involves applying a matte, darker product along areas of the face where natural shadows would occur, such as under the cheekbones, along the jawline, and on either side of the nose. The purpose of contouring is to enhance the structure of the face, making it appear more sculpted and three-dimensional.

In contrast, the other techniques mentioned involve different aspects of makeup application. Highlighting, for example, which uses brighter shades, serves to accentuate and bring forward features rather than create shadows. Applying foundation evenly is a fundamental step to achieve a smooth base, but it doesn't involve the shading technique that defines contouring. Similarly, using blush adds a pop of color to the cheeks but does not contribute to the sculpting effect that contouring aims to achieve. Therefore, understanding the distinct definition of contouring as a technique for creating depth and definition is essential for mastering makeup artistry.