What does the term "baking" mean in makeup application?

The term "baking" in makeup application refers to the technique of applying a setting powder on top of concealer, particularly in areas prone to creasing, such as under the eyes. This method involves letting the setting powder sit on the skin for a period of time—commonly a few minutes—to absorb any excess oil and help the makeup adhere better, resulting in a matte and long-lasting finish. The process is intended to set the makeup in place and enhance its longevity, effectively "baking" the product into the skin.

Using this technique not only ensures that the makeup looks fresh for an extended period but also minimizes shine and creates a smooth appearance. It's particularly popular among those who desire a flawless look for special occasions or long hours of wear, making it a fundamental tactic in many makeup applications.