What aspect of makeup does the term 'longevity' refer to?

The term 'longevity' in makeup specifically relates to the ability of makeup to remain intact and appear fresh for an extended period, without fading, smudging, or requiring frequent touch-ups. Longevity is a crucial characteristic sought after by many makeup users, as it directly impacts how well the makeup performs throughout the day and how confidently the wearer can engage in various activities without worrying about their appearance deteriorating.

For example, products that are designed for longevity often include long-wear foundations, transfer-resistant lipsticks, and setting sprays that help to enhance the durability of the makeup. This concept is especially important for occasions where makeup needs to last for several hours, such as weddings or special events, where continual touch-ups may not be practical.

Other aspects of makeup, such as color variety, application techniques, and product affordability, do not directly pertain to the idea of how long the makeup lasts once applied. While each of these factors is important in its own right, they do not define the concept of longevity as it pertains to makeup performance.