What are bronzers primarily used for in makeup?

Bronzers are primarily used to give a sun-kissed look and add warmth to the complexion. This is achieved by applying bronzer to areas of the face where the sun would naturally hit, such as the cheeks, forehead, and nose. This enhances the skin's natural warmth, creating a healthy and radiant glow.

While bronzers can enhance facial structure, this is more of a secondary effect rather than their primary purpose. The focus of bronzers is on warmth and the natural sun-kissed appearance, unlike highlighters that specifically aim to accentuate areas like the cheekbones or define features like the jawline. Additionally, bronzers are not meant to set foundation; that role is typically filled by powders designed for that specific purpose.