Describe the term "color matching" in makeup.

The term "color matching" in makeup refers to the process of selecting makeup products that harmonize with a client’s skin tone. This practice is essential in achieving a natural and aesthetically pleasing look, as it ensures that the foundation, concealer, and other cosmetic products seamlessly blend with the individual's complexion. Proper color matching takes into account the undertones of the skin—whether they are warm, cool, or neutral—as well as the overall shade, resulting in a cohesive appearance that enhances the client's features without appearing artificial.

By focusing on harmony with the client's skin tone, makeup artists can create a flawless base that provides a smooth canvas for additional makeup application. This technique also contributes to the longevity of the makeup look, as well-matched products tend to wear better throughout the day. Understanding color theory and skin analysis is vital for professionals to excel in color matching, as it directly affects the final result and the client's confidence in their appearance.